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Liz Claiborne

This article was originally published in The Rose Sheet

Executive Summary

Lucky Brand Fragrances will ship $30 mil. of its Lucky You For Men and Lucky You For Women fragrances to more than 2,200 department store doors, including Bloomingdale's, Federated and Dayton-Hudson, by year-end, the company says. The Lucky duo, which is tied to the jean apparel line, debuts in September. A $20 mil. marketing campaign with print and TV ads will begin in August with the tagline "Get Lucky" and sampling at about 60 college campuses
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