Antiseptic warning letter
This article was originally published in The Rose Sheet
Executive Summary
Share Corp. and Athea Labs cited by FDA for Total Solutions antiseptic and skin protectant claims in a recent warning letter. Following inspections of Share Corp.' s (Minneapolis, Minn.) facilities Feb. 18 and 20, the agency notes the tentative final monograph for OTC antiseptics neither proposes "combining antiseptic cleanser with skin protectants" nor intends the product "remain on the skin without rinsing with water." Product labeling also "fails to differentiate between active and inactive ingredients" and lists a color additive not approved by FDA. Athea previously was informed of some of these deviations in a June 20, 1996 warning letter
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says