L'Oreal's Soft Sheen, Carson Merge Into Ethnic Beauty Division
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal USA's Soft Sheen ethnic hair care division will merge with newly acquired Carson to form an "ethnic beauty headquarters" based in Chicago, L'Oreal (formerly Cosmair) announced Aug. 23. The move follows the U.S. government's approval of the merger between the companies.
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Soft Sheen-Carson headquarters
L'Oréal's ethnic hair care division Soft Sheen-Carson opened new global headquarters in Chicago's South Side Aug. 7. Headquarters will operate separately from L'Oréal Institute for Ethnic Hair & Skin Research, also located in Chicago. L'Oréal announced plans to acquire Savannah, Ga.-based Carson in 2000 and merge Soft Sheen and Carson into one ethnic beauty division (1"The Rose Sheet" Aug. 28, 2000, p. 3)...
Soft Sheen-Carson headquarters
L'Oréal's ethnic hair care division Soft Sheen-Carson opened new global headquarters in Chicago's South Side Aug. 7. Headquarters will operate separately from L'Oréal Institute for Ethnic Hair & Skin Research, also located in Chicago. L'Oréal announced plans to acquire Savannah, Ga.-based Carson in 2000 and merge Soft Sheen and Carson into one ethnic beauty division (1"The Rose Sheet" Aug. 28, 2000, p. 3)...
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