Shiseido Qiora Skin Care Creates New Prong For Multi-Brand Strategy
This article was originally published in The Rose Sheet
Executive Summary
Shiseido's Qiora 56-SKU skin care and cosmetics line will offer a high-tech mix of science and relaxation techniques to holistically address skin health, stress and wellness. The Japanese brand will bow in the U.S. in December.
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Shiseido Qiora Spa Focus Expands With Department Store Entry
Shiseido is expanding its Qiora prestige skin care and cosmetics collection into a limited number of department stores in the fall to slowly build distribution of the brand, the company said.
Shiseido Qiora Spa Focus Expands With Department Store Entry
Shiseido is expanding its Qiora prestige skin care and cosmetics collection into a limited number of department stores in the fall to slowly build distribution of the brand, the company said.
Intimate Brands/Shiseido Joint Retail Stores Open Fall 2001
A joint venture between Shiseido and Intimate Brands, Inc. (IBI) will give birth to approximately 500 open-sell, free-standing stores marketing a yet-to-be-developed prestige beauty brand, the companies announced Sept. 14.