YSL
This article was originally published in The Rose Sheet
Executive Summary
Temps Majeur contains rare mushroom Ganoderma lucidum "to improve skin appearance," Yves Saint Laurent claims. Applied morning and/or evening on the face and neck, the newest Le Soin product increases the visible thickness of skin by 12% after the first month and 18% after two months, the company says. Wrinkle depth and width were reduced 85% and and 80%, respectively, according to YSL studies. Temps Majeur will be available in September at Saks Fifth Avenue and Neiman Marcus and will roll out nationwide in November. A 1.7 oz. jar will cost $265
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says