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Yue-Sai

This article was originally published in The Rose Sheet

Executive Summary

Chinese cosmetics brand arriving in U.S. department stores within 18 to 24 months, distribution partner Coty says. In preparing for the rollout, Yue-Sai's 150 SKUs have been repackaged in red containers and will arrive at 800 department store points-of-sale in China in September. In addition, Yue-Sai Coty Blanc Whitening Line will be reintroduced in China with new white and pale gray packaging in August. Chinese personality Yue-Sai Kan entered into a joint venture agreement with Coty in 1996 to bring the top cosmetics brand to the U.S. market; the expansion is still pending. Yue-Sai beauty sales total $40 mil. to $45 mil. annually, according to industry sources

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