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Aveda

This article was originally published in The Rose Sheet

Executive Summary

Pre-made "ritual" gift sets available in 17 product mixes include The Ritual Of Choice, The Ritual Of Focus, The Ritual Of The Kiss and The Ritual Of Clearing. The sets also can be customized with favorite Aveda products. Sets contain a booklet that explains the significance of the ritual and how to "indulge." Gifts are packaged in boxes and decorated with Aveda's Ritual of Giving message in colors like Pomegranate Red, Candlelight Gold and Sage Green and a ribbon. Available in November, the sets will cost between $11.50 to $60
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