This article was originally published in The Rose Sheet
Fashion Scentsations bath and body collections debut in September via direct sales consultants. Classic, Dramatic, Natural and Romantic collections include a 4 oz. bath/shower gel, 4 oz. body moisturizer and 2 oz. skin scent in four fragrances developed to match a woman's makeup/fashion personality. Packaged in black mesh bags, Scentsations retail for $50 apiece. LipSTICK system transfer-resistant lip color "won't come off until you take it off," the firm claims. Comprised of eight Color ON lip colors ($18.50 each), Shine ON topcoat ($10) and Color OFF color remover ($10), the patent-pending system will bow in September
You may also be interested in...
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says