HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By



This article was originally published in The Rose Sheet

Executive Summary

Relocation of e-tailer to Memphis, Tenn. from San Francisco will help reduce PlanetRx' cash-burn rate by 50%, the company maintains Aug. 28. PlanetRx notes 75% of its current employee base already is located in its Memphis-based 175,000 sq. ft. center. In consolidating operations, the e-tailer expects to "eliminate redundancies," reduce operating expenses and lower consumer acquisition costs. In June, PlanetRx announced a 15% workforce cut and a reduction in ad spending (1"The Rose Sheet" June 26, In Brief). The company also names John McAlpin to president and chief operating officer, succeeding Michael Beindorff. McAlpin joined PlanetRx in 1998 as senior VP-distribution services

You may also be interested in...


Cost-saving measures include layoffs of 70 employees (15% of total workforce), evenly split between online drugstore's San Francisco headquarters and Memphis distribution center, as well as reductions in ad spending. PlanetRx.com, which now has approximately 380 employees, plans no further staff cuts. The e-tailer says it is moving toward meeting its goal of total cash expenditure reduction of 8%-12%, announced at the end of the first quarter. Second quarter revenues are expected to total $9 mil., less than previous projections. Also, Chief Technology Officer James Chong has resigned and will not be replaced. PlanetRx has retained Goldman, Sachs to review strategic options

OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"

With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program

Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands

Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts