Biotherm
This article was originally published in The Rose Sheet
Executive Summary
Three D-Stress Nuit products join existing skin care trio, which debuted in September 1999. Relaxing Night Care Anti-Fatigue Radiance Fluide, formulated with zinc and copper to regulate sebum production, is an oil-free overnight treatment for normal to oily skin. Relaxing Night Care Anti-Fatigue Radiance Cream with shea butter and vitamin E delivers a "unique rejuvenating-regenerating complex" to facilitate skin relaxation. Relaxing-Radiance Moisturizing Mask translucent gel creates a "relaxing effect" when applied to the face. Available in department stores, the fluide and cream come in 1.7 oz. bottles for $39 each and the mask is available in a 1.7 oz. bottle for $20
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says