UVA sunscreens
This article was originally published in The Rose Sheet
Executive Summary
Industry coalition calls for use of "UVA protection" and "extra UVA protection" sunscreen label claims in Aug. 30 comments to FDA. The group - Schering-Plough, Johnson & Johnson, L'Oreal, Estee Lauder, Mary Kay and Bath & Body Works - supports the two-tiered UVA protection labeling designation in contrast to the "broad-spectrum" or "pass/fail" labeling allowed in the tentative final monograph. The labeling statement would depend on proportionate protection against UVA to SPF for UVB, but SPF "should retain preeminence" on packaging, the coalition notes. The group also supports in vivo testing of UVA protection efficacy by means of Protection Factor A method and/or Persistent Pigment Darkening method
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says