Dial Complete Antibac Hand Wash To Generate $30 Mil. In First Year - CEO
This article was originally published in The Rose Sheet
Executive Summary
Dial Complete antibacterial foaming hand wash will generate $25 mil.-$30 mil. in first-year sales after its 2001 introduction, the company predicted during an investor meeting in New York City Sept. 22.
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Airspray: Foaming fragrance dispensing technology allows consumers to apply the desired amount of formula to a specific area of skin without drips, mess, stains and waste, Airspray International claims. Product was demonstrated at Health & Beauty America trade show Sept. 30-Oct. 2 in New York City. Launching now, dispenser is appropriate for products such as aftershave and cologne. Dutch firm's original airspray pump is featured in current launch of Johnson's Kids Foam Blaster Hand Soap. Technology also is used in Bath & Body Works foaming hand soaps and in Dial Complete antibacterial foaming hand wash, which bowed in 2000 (1"The Rose Sheet" Sept. 25, 2000, p. 6)...
Health & Beauty America In Brief
Airspray: Foaming fragrance dispensing technology allows consumers to apply the desired amount of formula to a specific area of skin without drips, mess, stains and waste, Airspray International claims. Product was demonstrated at Health & Beauty America trade show Sept. 30-Oct. 2 in New York City. Launching now, dispenser is appropriate for products such as aftershave and cologne. Dutch firm's original airspray pump is featured in current launch of Johnson's Kids Foam Blaster Hand Soap. Technology also is used in Bath & Body Works foaming hand soaps and in Dial Complete antibacterial foaming hand wash, which bowed in 2000 (1"The Rose Sheet" Sept. 25, 2000, p. 6)...
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