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LVMH Fresh-ens Portfolio With Majority Stake In Natural Beauty Brand

This article was originally published in The Rose Sheet

Executive Summary

Moet Hennessey Louis Vuitton is acquiring a majority interest in the Boston-based cosmetics, fragrance and beauty care company Fresh, the firm announced Sept. 25. The acquisition marks the fifth U.S. cosmetics start-up LVMH has purchased since 1999.

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Fresh Hair Care, Skin Care Launches Follow Cosmetics Revamp

Fresh is expanding into the facial skin care and hair care segments this fall in an aggressive product launch initiative backed by funding from parent LVMH. The skin and hair care products will follow the introduction of a new cosmetics collection in September.

Fresh Hair Care, Skin Care Launches Follow Cosmetics Revamp

Fresh is expanding into the facial skin care and hair care segments this fall in an aggressive product launch initiative backed by funding from parent LVMH. The skin and hair care products will follow the introduction of a new cosmetics collection in September.

Fresh Revamped Color Collection To Account For 25% Of Sales

As part of a strategy to address all areas of skin and beauty, Fresh will launch a complete line of color cosmetics in September, an introduction expected to account for 25% of company sales, according to co-founder and CEO Lev Glazman.

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