Noode Blends Serious Skin Care With Hip, Trendy Image
This article was originally published in The Rose Sheet
Executive Summary
Noode, an 11-SKU "serious skin care" concept, is housed in playful packaging to target consumers typically attracted to trendy brands like Tony & Tina, Estee Lauder's Stila and LVMH's Urban Decay, but who want more results-oriented products, the company said.
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Marketing In Brief
Colgate-Palmolive: Softsoap Rainforest Series Antibacterial Liquid Hand Soap in three varieties is packaged in colorful three-dimensional pump container featuring monkey, parrot and panda figures in a tropical rainforest, Colgate-Palmolive says. Debuting in U.S. food, drug and mass doors in January, 7.5 oz. pump will cost $1.99. Launch will be supported with in-store rainforest aisle displays and FSIs. Colgate-Palmolive will discontinue Softsoap Dimensions Series for additional shelf space. Firm launched Softsoap 2in1 hand soap plus moisturizing lotion and Fruit Essentials in 2000 (1"The Rose Sheet" July 24, 2000, p. 12)...
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