NPD survey
This article was originally published in The Rose Sheet
Executive Summary
Men's prestige fragrance sales increased 6% to $960 mil. in 1999 and were up 6% through the first six months of 2000, according to an NPD Fragrance Track study. Women's fragrance sales, by comparison, were down 1% in 1999. Fifty percent of men who use fragrance wear it daily and 34% apply scented products twice a day, according to a survey of 1,300 men. Sixty-one percent of respondents said designer brands influence purchase decisions, inline with top-selling scents in 1999: Tommy Hilfiger's tommy, Calvin Klein's Eternity for Men and Giorgio Armani's Acqua Di Gio Pour Homme, NPD finds
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says