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NPD survey

This article was originally published in The Rose Sheet

Executive Summary

Men's prestige fragrance sales increased 6% to $960 mil. in 1999 and were up 6% through the first six months of 2000, according to an NPD Fragrance Track study. Women's fragrance sales, by comparison, were down 1% in 1999. Fifty percent of men who use fragrance wear it daily and 34% apply scented products twice a day, according to a survey of 1,300 men. Sixty-one percent of respondents said designer brands influence purchase decisions, inline with top-selling scents in 1999: Tommy Hilfiger's tommy, Calvin Klein's Eternity for Men and Giorgio Armani's Acqua Di Gio Pour Homme, NPD finds

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review



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