Revlon Retail Incentive Program Passes Savings To Trade Partners
This article was originally published in The Rose Sheet
Executive Summary
Revlon's new retailer incentive initiative will encourage the company's partners to lower product return rates by offering to split total cost savings if targets are met, North American Sales President Larry Aronson said. The move is part of Revlon's corporate growth initiative announced Oct. 9.
You may also be interested in...
Revlon Revised Retail Trade Terms To Save $35 Mil.-$40 Mil. In 2001
Revlon's new retail trade terms are expected to save $35 mil.-$40 mil. in reduced returns and allowances in 2001, North American Sales President Larry Aronson reported during a presentation to analysts Feb. 26.
Revlon Revised Retail Trade Terms To Save $35 Mil.-$40 Mil. In 2001
Revlon's new retail trade terms are expected to save $35 mil.-$40 mil. in reduced returns and allowances in 2001, North American Sales President Larry Aronson reported during a presentation to analysts Feb. 26.
Revlon 71% Trade Marketing Support Reduction Result Of Pull Strategy
Revlon's reduced trade promotion and couponing activity led to a 39% drop in operating expenses to $129.2 mil. in the third quarter, excluding consumer advertising and promotions.