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Danica Aromatics

This article was originally published in The Rose Sheet

Executive Summary

I Am fragrance stable international distribution expands with entrance into U.K. at House of Frasier and BeautySpy stores, the company announces. Six new scents have been added to the line, including I Am Love, a fruity floral scent with notes of lemon, grapefruit and orange settling to rose, jasmine and vanilla, as well as I Am It, a classic, oriental fragrance with "summer fruit" top notes, "green leaf" middle notes and musk and moss finish. New scents include I Am Clear and I Am Rich, I Am Power and I Am Cool. Packaging consists of color-coded, minimalist boxes and bottles printed with coordinating affirmations that remains true to the original five edts that debuted in 1999 (1"The Rose Sheet" Oct. 11, 1999, p. 9). Available at Sephora, Henri Bendel and other specialty outlets, the fragrances retail for $39 each
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