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MotherNature.com

This article was originally published in The Rose Sheet

Executive Summary

Cost-saving layoffs of more than half MotherNature.com's workforce brings employee headcount to approximately 100 from a high of 220, e-tailer announces. Although third quarter sales nearly doubled to $3 mil. compared to year-ago period, consecutive quarter results were down 11.8%. MotherNature reports net loss of $6.7 mil. for the three months compared to $18.8 mil. in the 1999 period. The online marketer recently created a division devoted to developing e-commerce platforms for natural product sellers. The program helps small retailers and regional chains set up Web sites and provides inventory and fulfillment services (1"The Rose Sheet" Sept. 25, p. 10)

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