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Pierre Balmain

This article was originally published in The Rose Sheet

Executive Summary

Perfecting Skin Care Hydrating Mask targets dry, sensitive skin, while new Purifying Mask is designed for normal and oily skin, licensee Luxelle says. The masks cost $26 each. Facial Exfoliant's soothing and moisturizing formula for all skin types retails for $30. Like the existing line, the products contain menthol, lavender and rosemary essential oils, stimutex and vitamins C and E. The additions are available through Luxelle; Pierre Balmain entered the direct-selling distribution channel in 1999 (1"The Rose Sheet" June 14, 1999, p. 15)
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