SmithKline
This article was originally published in The Rose Sheet
Executive Summary
Aquafresh 9% sales increase helps offset poor performances in SmithKline Beecham's other oral care brands in the third quarter, the company says Oct. 31. Worldwide oral care sales were up 2% to $244 mil. for the quarter and OTC drug sales remained unchanged at $489 mil., due in part to generic competition in smoking cessation products, SB reports on same-day conference call. Consolidated sales rose 6% to $3.25 bil. and income was up 21% to $589 mil., excluding a $57 mil. charge related to SB's restructuring program from proposed Glaxo Wellcome merger
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says