Guerlain Mahora Fragrance Blossoms Under $2 Mil.-$3 Mil. Ad Campaign
This article was originally published in The Rose Sheet
Executive Summary
Perfumer Jean-Paul Guerlain's latest and most modern fragrance, Mahora, will bow stateside in April backed by a $2 mil.-$3 mil. ad spend, the LVMH company said at a press event in New York City Nov. 15.
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