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L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Scandinavian shampoo brand Respons acquired from Colgate-Palmolive Nov. 13. With 1999 sales of $9.4 mil. ([Euro]11 mil.), the line is one of the top three hair care brands in Scandinavia. The brand joins L'Oreal's two current entries in the Scandinavian hair care market, Elseve by L'Oreal Paris and Fructis by Labatoires Garnier. "L'Oreal is already a leader on the Danish market; it has now...obtained a choice position on the Swedish hair care market, opening up rapid growth prospects in Norway and Finland," European Region General Manager Franklin Berrebi says
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