Revlon "Muses" Over Use Of "Real-Life" Spokesmodels Via Site Revamp
This article was originally published in The Rose Sheet
Executive Summary
Revlon's first phase Web site redesign, which went live Nov. 14, spotlights "real-life" women who embody Revlon's image through a section of the site titled "Muses." The marketing tactic is one that could be translated to other channels as well.
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