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Senetek

This article was originally published in The Rose Sheet

Executive Summary

Kinetin anti-aging technology manufacturer will add two age-defying technologies to its stable in the next year, Chairman and CEO Frank Massina says at company's annual meeting in San Francisco Nov. 15. Zeatin, an analog of Kinetin, and Kinetin Plus, a product that could combine the ingredient with other anti-aging technologies such as J&J's Renova, are in the pipeline. Revlon and The Body Shop plan to introduce skin care lines containing Kinetin in 2001 (1"The Rose Sheet" June 19, In Brief). Senetek recently cut its work force by 74% and divested its Mill Creek and Allercreme businesses to focus on dermatological and sexual dysfunction products
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