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Beauty online

This article was originally published in The Rose Sheet

Executive Summary

Number of women online surpassed men for the first time in first quarter 2000, according to NPD BeautyTrends Fall/Winter 2000 e-Trends Report. In addition, more than half of holiday 1999 online buyers plan to spend more money online in 2000. The highest purchasing transactions on any beauty-related site continues to occur on combined health, wellness and beauty sites, the study finds
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