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Listerine Toothpaste Spin-Off Makes "Essential" Anti-Gingivitis Claims

This article was originally published in The Rose Sheet

Executive Summary

Listerine Essential Care toothpaste, formulated with the same active ingredients in Listerine mouthwash, is the company's first toothpaste to make anti-plaque and anti-gingivitis claims, according to Warner-Lambert Consumer Group.
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