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Beauty online

This article was originally published in The Rose Sheet

Executive Summary

Health and beauty products purchased by 25% of online shoppers during past 12 months, according to study by Ernst & Young released Nov. 28. Category ranks ninth behind books, CDs, computers and apparel, according to study, which surveyed 1,400 consumers. Holiday shoppers expected to make 29% of total purchases online, largely due to emergence of multi-channel players like Neiman Marcus, Saks Fifth Avenue, Nordstrom and Target, study says
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