This article was originally published in The Rose Sheet
Professional Division President Jim Morrison resigns to pursue other business interests, firm announces Nov. 29. A successor will be named in the near future, until which time the general managers of L'Oreal USA's salon business will report directly to President and CEO Guy Peyrelongue. Separately, Robert Cassou to Matrix U.S. deputy general manager responsible for strategic development and sales. An 11-year L'Oreal veteran, he reports to Peyrelongue
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ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says