L'Oreal 35% Shu Uemura Stake Strengthens Brand's International Network
This article was originally published in The Rose Sheet
Executive Summary
L'Oreal will procure international rights to Shu Uemura Cosmetics after its Japanese subsidiary, Nihon L'Oreal, acquires a 35% stake in the Tokyo-based makeup artist brand, a deal the company announced Nov. 24.
You may also be interested in...
L'Oreal USA
Chris Harrison to Shu Uemura senior VP/general manager in addition to current post of Biotherm senior VP/general manager. Harrison, who assumed leadership of Biotherm in 1999 after 20 years with Lancome, will continue to report to Luxury Products Group President Luc Nadeau. Exec will be responsible for boosting presence of Shu Uemura cosmetics brand in specialty store retail environment, firm says. Shu Uemura is sold stateside in 77 outlets, with primary distribution in specialty stores and two boutiques located in New York City and Los Angeles. L'Oreal purchased international rights to Japanese brand after acquiring 35% stake in November (1"The Rose Sheet" Dec. 4, 2000, p. 6)
L'Oreal USA
Chris Harrison to Shu Uemura senior VP/general manager in addition to current post of Biotherm senior VP/general manager. Harrison, who assumed leadership of Biotherm in 1999 after 20 years with Lancome, will continue to report to Luxury Products Group President Luc Nadeau. Exec will be responsible for boosting presence of Shu Uemura cosmetics brand in specialty store retail environment, firm says. Shu Uemura is sold stateside in 77 outlets, with primary distribution in specialty stores and two boutiques located in New York City and Los Angeles. L'Oreal purchased international rights to Japanese brand after acquiring 35% stake in November (1"The Rose Sheet" Dec. 4, 2000, p. 6)
Shu Uemura Atelier Made Competes In Sephora With Younger Positioning
Shu Uemura will launch a "younger, more consumer-friendly" line of cosmetics mimicking its professional Atelier Made color line in April. Available exclusively at Sephora in the U.S., the 112-SKU "customizable" collection carries the same name as the original line and will debut in 12 stores in the New York City area followed by a nationwide roll out.