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Behindthechair.com

This article was originally published in The Rose Sheet

Executive Summary

Alliance with NF Marketing Resources provides professional beauty industry "first-ever" Web-based salon market research, Roselle, Ill. firm says. "Highly segmented" data offer beauty insights and trends collected from tens of thousands of behindthechair.com subscribers, firm states. Supplying B2B opportunities in the salon industry, the site will delve into business-to-consumer e-commerce capabilities in early 2001 (1"The Rose Sheet" Nov. 27, p. 9). Behindthechair has received 15 mil. hits since its March debut. The site will host a live Web cast of the Feb. 11 North American Hairstyling Awards, which is expected to attract 25,000-50,000 beauty professionals online

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