Beverly Sassoon
This article was originally published in The Rose Sheet
Executive Summary
Former Lens Express President Menderes Akdag named CEO, health and beauty consumer products the Boca Raton, Fla. company announces. Beverly Sassoon, a publicly-traded company, began distributing its six-SKU women's and four-SKU men's skin care lines in late 1999. Based on a "common sense" philosophy, every product in the Beverly Sasson line is formulated with stabilized oxygen. Company also markets dietary supplements and sports nutritionals
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says