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Beverly Sassoon

This article was originally published in The Rose Sheet

Executive Summary

Former Lens Express President Menderes Akdag named CEO, health and beauty consumer products the Boca Raton, Fla. company announces. Beverly Sassoon, a publicly-traded company, began distributing its six-SKU women's and four-SKU men's skin care lines in late 1999. Based on a "common sense" philosophy, every product in the Beverly Sasson line is formulated with stabilized oxygen. Company also markets dietary supplements and sports nutritionals
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