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Coty

This article was originally published in The Rose Sheet

Executive Summary

American Original women's fragrance to debut in March under Stetson brand, Coty announces Dec. 15. Created by Takasago, the "free-spirited floral" will be supported by a print ad campaign at launch and a TV campaign in the fall. Scent will debut in 10,000 stores nationwide and will be available in .5 oz. cologne spray for $16.50; 1 oz. cologne spray for $21.50; 1 oz. edp for $25; and 6.7 oz. body lotion for $6.95. American Original will be the second women's fragrance introduced by Coty within six months; Adidas Moves for Her debuted in October (1"The Rose Sheet" Aug. 21, Marketing In Brief)

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Coty

Adidas Moves for Her women's fragrance bows in 1,600 U.S. doors in October as a companion scent to Adidas Moves for Men, which debuted in the U.S. in August 1999 (1"The Rose Sheet" May 31, 1999, pp. 3-4). The "energetic citrus floral" scent supports the athleticism of the Adidas brand. The fragrance opens with tomato leaf, adrenaline and ginger ale with a heart of waterfall freesia and a musk drydown. The six-SKU line includes a .25 oz. introductory sampler, .5 oz., 1 oz. and 1.7 oz. edt sprays retailing for between $6.95-$26. The globalization of Adidas is in step with Chairman and CEO Peter Harf's plan to elevate Coty to a major worldwide contender (2"The Rose Sheet" March 15, 1999, p. 3)

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