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J&J "Pediatrician Recommended" Baby Bath Claim Unsubstantiated - NAD

This article was originally published in The Rose Sheet

Executive Summary

Johnson & Johnson will take "appropriate steps" to address concerns raised in a National Advertising Division of the Council for Better Business Bureaus ruling that "pediatrician recommended" claims in Bedtime Bath packaging and TV and print ads should be discontinued, NAD announces Dec. 13.
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