Victoria's Secret Ongoing Store Redesigns To Generate $1.5 Bil.
This article was originally published in The Rose Sheet
Executive Summary
Victoria's Secret is dedicating approximately $800 mil. over the next three years to the ongoing redesign of new and existing beauty and lingerie stores. The effort is expected to help realize incremental sales of about $1.5 bil., the Intimate Brands subsidiary estimated.
You may also be interested in...
Victoria's Secret Makes Very Sexy Entrance Into Men's Fragrance Category
Victoria's Secret is entering the men's fragrance market with the introduction of Very Sexy for Him this month, Intimate Beauty President and CEO Robin Burns said during Intimate Brand's annual investor update meeting Oct. 10.
Victoria's Secret Makes Very Sexy Entrance Into Men's Fragrance Category
Victoria's Secret is entering the men's fragrance market with the introduction of Very Sexy for Him this month, Intimate Beauty President and CEO Robin Burns said during Intimate Brand's annual investor update meeting Oct. 10.
Victoria's Secret
Beauty flagship store to open in New York City's SoHo district in 2001, Intimate Brands says. The centerpiece specialty door, which will carry the firm's full line of beauty care items including Dream Angels fragrances, Body by Victoria skin care and color cosmetics, will follow the new "Angels Design" layout incrementally being introduced in stores nationwide. The decor combines soft, subtle wall hues and original antique furniture with backlit, cut glass displays and tables. The new design was formally introduced at a Dec. 7 grand opening event of the Victoria's Secret Manhattan store at 67th and Broadway. The 18,000 sq. ft. "high-volume" space includes select best-selling beauty items in a mezzanine area