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Elizabeth Arden acquisition

This article was originally published in The Rose Sheet

Executive Summary

"New" Arden business generated sales of approximately $890 mil. for fiscal 2000 (ended Oct. 31), FFI announces after completing planned acquisition of Elizabeth Arden and Elizabeth Taylor cosmetics and fragrances from Unilever Jan. 23. FFI changed its name to Elizabeth Arden Jan. 24 to capitalize on the name recognition of its largest brand. NASDAQ listing is RDEN effective Jan. 25, firm says. The sale was announced Oct. 31 (1"The Rose Sheet" Nov. 6, 2000, p. 4). Company will continue to build strong presence internationally, particularly in Asian markets, CEO Scott Beattie says, noting the firm is selecting a distributor in Japan. International headquarters will be based in Geneva. Combined company will employ 1,300
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