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Lise Watier Cosmetics Bring "Personalized" Beauty Approach Stateside

This article was originally published in The Rose Sheet

Executive Summary

Lise Watier is bringing her eponymous prestige cosmetics line from Montreal to the U.S. in April. The 318-SKU collection offers a "personalized approach" to beauty, according to the entrepreneur.

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French beauty chain opening 21,000 sq. ft. store in New York City's Times Square in spring 2001. The site will replace the existing 8,000 sq. ft. store, which opened Oct. 1, 1999 (1"The Rose Sheet" Oct. 4, 1999, Marketing In Brief). Modeled after Sephora's flagship on Paris' Champs Elysees, the new Times Square store will be designed "to give passersby a bird's-eye view of the store and will feature all products on one level," the retailer says. French architect Gerard Barrau will design the store, which will be flanked by two "gallery" spaces featuring global cultural exhibits and books relating to beauty and art. Sephora currently operates 61 stores in the U.S., more than 200 locations in Europe and recently expanded into Japan

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