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Pantene Stylessence Test Market Extensions Clean, Style In One

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble is test marketing Pantene Stylessence, a four-SKU line that "styles as it cleans," in consideration for national distribution, the firm said. Currently available in 50 food, drug and mass market doors in Evansville, Ind., the line is being promoted with local TV and print ads.
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