Borghese
This article was originally published in The Rose Sheet
Executive Summary
Sali Esfoliante moisturizing salt scrub formulated with botanical extracts and minerals from Tuscany shipping now, firm says. Salt gently exfoliates skin leaving it smooth, while extracts and minerals leave skin moisturized and revitalized, firm says. Packaged in a glass jar, creamy formula is priced at $35. Spa Collo Scialle, Moisture Restoring Neck Wrap combats signs of aging on the vulnerable neck. Borghese Carezza d'Amore fragrance introduction in March will be an expansion on company's 1993 scent Il Bacio, not the 1998 introduction Gai Mattiolo as reported in "The Rose Sheet" Feb. 5, p. 5
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says