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Burberry Touch Bath Line Expands "Natural" Positioning Of Fragrance Duo

This article was originally published in The Rose Sheet

Executive Summary

Inter Parfums will expand its Burberry Touch fragrance duo for men and women in May with a bath line that will roll out to approximately 380 doors by the end of the year, Burberry said. Four SKUs for women and three for men will reflect the "natural" positioning of the scents.

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