Clinique
This article was originally published in The Rose Sheet
Executive Summary
Simple Hair Care System expands with three SKUs including Light Control Gel with polymers and panthenol to smooth frizziness and add shine, Estee Lauder division says. Strong Control Gel formulated with humectants and resins add strength and moisture. Both gels retail in 5 oz. tube for $13.50. Healthy Shine Serum (1.7 oz. for $13.50) with silicone, antioxidants and UV protectants adds shine and helps prevent environmental damage, firm says. Extensions will debut in department stores in March. Clinique Simple Hair Care debuted with 11 SKUs in July (1"The Rose Sheet" April 17, 2000, p. 6). In addition, Look On the Bright Side color collection bows for spring with soft neutral and bold shades
You may also be interested in...
Clinique Keeps It Simple With Service As Cornerstone For Hair Care Launch
Clinique will focus on customer service and consumer education with the launch of its Simple Hair Care System, an 11-SKU line of shampoos, conditioners and styling products that mimics the firm's trademark 3-Step Skin Care System.
OCA Applauds Organic Board's Recommendation To USDA: "Outlaw Nanotech"
With a push from the Organic Consumers Association, the National Organic Standards Board is recommending that the use of nanotechnology be strictly prohibited from products certified under the National Organic Program
Beauty Claims Inch Closer To Pharma As Cosmeceutical Sector Expands
Though global market-size estimates differ, analysts at SupplySide West 2010 in Las Vegas agreed that cosmeceuticals remain a promising growth vehicle