This article was originally published in The Rose Sheet
Simple Hair Care System expands with three SKUs including Light Control Gel with polymers and panthenol to smooth frizziness and add shine, Estee Lauder division says. Strong Control Gel formulated with humectants and resins add strength and moisture. Both gels retail in 5 oz. tube for $13.50. Healthy Shine Serum (1.7 oz. for $13.50) with silicone, antioxidants and UV protectants adds shine and helps prevent environmental damage, firm says. Extensions will debut in department stores in March. Clinique Simple Hair Care debuted with 11 SKUs in July (1"The Rose Sheet" April 17, 2000, p. 6). In addition, Look On the Bright Side color collection bows for spring with soft neutral and bold shades
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Clinique will focus on customer service and consumer education with the launch of its Simple Hair Care System, an 11-SKU line of shampoos, conditioners and styling products that mimics the firm's trademark 3-Step Skin Care System.
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