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Coupon Accounting Adjustment Revenue Impact Cited To Analysts

This article was originally published in The Rose Sheet

Executive Summary

Pharmaceutical and consumer products firms are beginning to report the financial effects of accounting procedures that change the way some companies account for coupons, rebates and other incentives in income statements.

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J&J Consumer Sales Impact Of $650 Mil. Expected With Accounting Changes

Pending accounting changes related to spending on couponing and sales promotion at the retail level will reduce Johnson & Johnson's reported consumer sales by $650 mil. in 2002, the firm said during an Oct. 16 analyst call.

J&J Consumer Sales Impact Of $650 Mil. Expected With Accounting Changes

Pending accounting changes related to spending on couponing and sales promotion at the retail level will reduce Johnson & Johnson's reported consumer sales by $650 mil. in 2002, the firm said during an Oct. 16 analyst call.

Gillette

Revised net sales in 1999 and 2000 down nearly 1% to $9.07 bil. and $9.23 bil., respectively, due to changes made to comply with findings of Emerging Issues Task Force of Financial Accounting Standards Board. New accounting procedures change the way some companies account for coupons, rebates and other incentives in income statements (1"The Rose Sheet" Feb. 12, p. 15). For Gillette, sales promotion and advertising under "selected" selling, general and administrative expenses will be reduced. Gillette originally reported sales of $9.3 bil. for 2000 (2"The Rose Sheet" Jan. 29, p. 7)

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