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This article was originally published in The Rose Sheet

Executive Summary

Rouge Sensation Multi-Sensation Velvet LipColour with vitamins A, C and E offers "silkiest, sultriest matte possible," L'Oreal USA division says. Debuting in April in 12 hues such as Cognac, Ginger Root, Truffle and Mandarin, Velvet LipColour will retail for $18.50 and will be supported with ads featuring actress Uma Thurman. Firm's first American spokesmodel, Thurman signed with Lancome in June as the face for its Miracle fragrance, debuting stateside this month, as well as for skin care and color campaigns (1"The Rose Sheet" June 12, 2000, Marketing In Brief). Rouge Sensation Multi-Sensation LipColour line also expanded with five new shades ranging from lavish cremes to subtle pearls

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