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Beauty trends

This article was originally published in The Rose Sheet

Executive Summary

Recently-launched skin care products led growth in the $1.7 bil. prestige category with new product purchases representing 10% of skin care sales, up from 6% in 1998 and 8% in 1999, according to an NPD BeautyTrends report on annual department store beauty sales. Estee Lauder Idealist Skin Refinisher was the top-selling anti-aging product and the fourth-ranking skin care item during the year, the report says. Idealist launched in August and was expected to generate $50 mil. in first year sales (1"The Rose Sheet" May 1, 2000, p. 5). Lip gloss is the fastest growing product in the $2.1 bil. makeup category, report says, with 41% growth during the year. Purchase-with-purchase sales were $96 mil., accounting for only 1% of market share, down 10% from 1999

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