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Alberto Forecasts 10% Profit Margins, $4 Bil. Sales In 2006

This article was originally published in The Rose Sheet

Executive Summary

Alberto-Culver aims to reach double-digit profit margins within the next five years, according to President and CEO Howard Bernick.

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Alberto-Culver

Global sales of VO5 brand are expected to exceed the $300 mil. mark for the first time this year, while worldwide factory sales of the St. Ives brand are approaching $200 mil., President and CEO Howard Bernick says during Prudential Securities Equity Group Back to School Consumer Conference Sept. 8. Alberto-Culver is promoting the VO5, Tresemmé and Soft & Beautiful ranges with TV spots airing in the U.S. and overseas. Company expects to further increase ad spend next year, following a 15% boost this year to $250 mil., exec notes. Bernick reiterates company's interest in buying established skin care brands such as Pfizer's Lubriderm, Schering-Plough's Coppertone and Bristol-Myers Squibb's Keri. Firm previously has indicated it would consider acquiring Lubriderm and Keri (1"The Rose Sheet" Nov. 14, 2001, p. 5)...

Alberto-Culver

Global sales of VO5 brand are expected to exceed the $300 mil. mark for the first time this year, while worldwide factory sales of the St. Ives brand are approaching $200 mil., President and CEO Howard Bernick says during Prudential Securities Equity Group Back to School Consumer Conference Sept. 8. Alberto-Culver is promoting the VO5, Tresemmé and Soft & Beautiful ranges with TV spots airing in the U.S. and overseas. Company expects to further increase ad spend next year, following a 15% boost this year to $250 mil., exec notes. Bernick reiterates company's interest in buying established skin care brands such as Pfizer's Lubriderm, Schering-Plough's Coppertone and Bristol-Myers Squibb's Keri. Firm previously has indicated it would consider acquiring Lubriderm and Keri (1"The Rose Sheet" Nov. 14, 2001, p. 5)...

Alberto-Culver Portfolio Focus May Result In Fewer, Larger Brands

Alberto-Culver may trade several smaller products for one major skin care or personal care brand in an effort to streamline its portfolio to large, productive brands, CEO Howard Bernick said during the Annual Goldman Sachs Consumer Products Conference Jan. 8-9 in Miami.

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