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BabyCenter.com

This article was originally published in The Rose Sheet

Executive Summary

Johnson & Johnson acquires online parenting resource for approximately $10 mil. from eToys. Web site offers healthcare products for babies and pregnant women, as well as advice to parents and expectant mothers. BabyCenter Web site also includes ParentCenter.com and British Web site BabyCentre.co.uk. J&J's baby and kids care U.S. business generated 10.7% sales increase to $321 mil. in 2000 (1"The Rose Sheet" Jan. 29, p. 9)

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