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L'Oreal

This article was originally published in The Rose Sheet

Executive Summary

Plentitude Age Perfect three-SKU collection of anti-aging products bowing in April addresses "sagginess, loss of firmness, noticeable brown spots...as well as dryness," firm says. Anti-Sagging & Re-Hydrating Day Cream with SPF 15 and nighttime compliment cream fight effects of gravity and aging, L'Oreal claims. Age Perfect Skin Illuminator & Age Spot Diffuser rounds out the line, which is designed for use in tandem with pre-existing Plentitude products. Priced at $15 apiece, new items will be supported with print ads in April beauty books
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