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Yves Rocher Fragrance Expansion Progressing With Three Items In 2001

This article was originally published in The Rose Sheet

Executive Summary

Yves Rocher intends to release two to three new fragrances annually over the next several years, the company said. This year, three fragrances will be added; one recently launched and two others are scheduled to debut in the second half.

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Marketing In Brief

Alfred Dunhill: October launch of Desire Blue men's scent will be supported with scented direct-mail pieces and "extensive" in-store sampling effort including deluxe miniatures and vial-on-cards, Cosmopolitan Cosmetics says. Debuting in 650 specialty and fine department stores, scent contains notes of bergamot, sea breeze accord, amber crystals and rich musk. Housed in angular blue and silver bottle, fragrance will come in 1.7 oz. and 3.4 oz. edt sprays for $40 and $55, respectively. Ancillaries will include aftershave, bath and shower gel and deodorant stick. Scent will capitalize on success of Dunhill Desire for men which bowed in 2000, Wella division says...

Marketing In Brief

Alfred Dunhill: October launch of Desire Blue men's scent will be supported with scented direct-mail pieces and "extensive" in-store sampling effort including deluxe miniatures and vial-on-cards, Cosmopolitan Cosmetics says. Debuting in 650 specialty and fine department stores, scent contains notes of bergamot, sea breeze accord, amber crystals and rich musk. Housed in angular blue and silver bottle, fragrance will come in 1.7 oz. and 3.4 oz. edt sprays for $40 and $55, respectively. Ancillaries will include aftershave, bath and shower gel and deodorant stick. Scent will capitalize on success of Dunhill Desire for men which bowed in 2000, Wella division says...

Yves Rocher Pure Aromatics Aromatherapy Foray Builds On Skin Care Heritage

Yves Rocher's launch of Pure Aromatics, the firm's foray into aromatherapy, will capitalize upon the company's plant technology expertise in skin care and fragrance, Yves Rocher said. The eight-SKU line is debuting now.

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