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Almay Kinetin Anti-Aging Launch Marks Ingredient's Mass Debut

This article was originally published in The Rose Sheet

Executive Summary

Almay expects its new Kinetin Skincare Advanced Anti-Aging Series will attract department store shoppers to the mass brand, Exec VP and General Manager Vanessa Solomon said. Slated to launch globally in June, the seven-SKU line will be the first skin care offering in the U.S. mass market to contain the antioxidant ingredient.
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