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Almay Kinetin Anti-Aging Launch Marks Ingredient's Mass Debut

This article was originally published in The Rose Sheet

Executive Summary

Almay expects its new Kinetin Skincare Advanced Anti-Aging Series will attract department store shoppers to the mass brand, Exec VP and General Manager Vanessa Solomon said. Slated to launch globally in June, the seven-SKU line will be the first skin care offering in the U.S. mass market to contain the antioxidant ingredient.

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Kinetin license

Global non-exclusive licensing agreement between Senetek and Danish health care company Ferrosan will result in expanded mass market distribution of Senetek's Kinetin anti-aging technology, firm says. Ferrosan plans to market a line of skin care products with Kinetin under its Imedeen brand of oral skin care supplements, according to the company. Under the agreement, Ferrosan will manufacture and market the range in the mass market, as well as prestige, natural product and direct-to-consumer channels globally. Senetek recently amended a licensing agreement with Revlon that gave the cosmetics firm exclusive use of Kinetin in the mass market; the ingredient is used in Revlon's Almay Kinetin line, which bowed in 2001 (1"The Rose Sheet" March 19, 2001, p. 7)...

Kinetin license

Global non-exclusive licensing agreement between Senetek and Danish health care company Ferrosan will result in expanded mass market distribution of Senetek's Kinetin anti-aging technology, firm says. Ferrosan plans to market a line of skin care products with Kinetin under its Imedeen brand of oral skin care supplements, according to the company. Under the agreement, Ferrosan will manufacture and market the range in the mass market, as well as prestige, natural product and direct-to-consumer channels globally. Senetek recently amended a licensing agreement with Revlon that gave the cosmetics firm exclusive use of Kinetin in the mass market; the ingredient is used in Revlon's Almay Kinetin line, which bowed in 2001 (1"The Rose Sheet" March 19, 2001, p. 7)...

Kinetin in Japan

Senetek signs licensing agreement with Rohto Pharmaceutical for marketing of products containing Kinetin in the Japanese drug store channel, Napa, Calif. firm says. Senetek also in licensing negotiations with a Japanese cosmetics company to distribute products containing Kinetin in prestige sector under three "well-known" trademarks, firm adds. Revlon markets a line of Kinetin-containing products under the Almay brand, and The Body Shop also sells a Kinetin skin care line (1"The Rose Sheet" March 19, 2001, p. 7 and 2"The Rose Sheet" Feb 19, 2001, p. 6)...

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