Clairol Herbal Essences Color Launch Includes Internet Sampling
This article was originally published in The Rose Sheet
Executive Summary
Clairol expects Herbal Essences Haircolor, fueled by a big marketing push including an Internet sampling campaign, to capture a 10% dollar share of the hair color category within 18 months of its debut, the company said during a launch event in New York City March 13. The 30-SKU collection will bow in May.