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Clairol Herbal Essences Color Launch Includes Internet Sampling

This article was originally published in The Rose Sheet

Executive Summary

Clairol expects Herbal Essences Haircolor, fueled by a big marketing push including an Internet sampling campaign, to capture a 10% dollar share of the hair color category within 18 months of its debut, the company said during a launch event in New York City March 13. The 30-SKU collection will bow in May.
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