Estee Lauder
This article was originally published in The Rose Sheet
Executive Summary
Net sales for fiscal third quarter (ending May 31) to grow 8%- 9% on constant currency basis versus year-ago period, firm predicts in refined sales and earnings outlook March 15. Lauder previously had forecast an 8%-10% gain. U.S. sales growth expected to be in low- to mid-single digits while double-digit growth predicted in Europe, the Middle East and Africa and Asia/Pacific regions, firm notes. Hair care to grow double digits, strong growth expected in makeup and skin care categories, while fragrance sales likely will remain flat, firm says. Net sales for year to increase along company's historical growth pattern of 8%-10% in constant currency. Lauder continues to be cautious that U.S. economic conditions are creating softer retail sell-through that may affect company results for second half 2001
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says